5 On-Page SEO techniques after penguin 2.1 update building a better tomorrow.

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Penguin-Analysis

1   Content is always King.

  • Content must be unique and informative such that Web page meta description, text, Blog Post, Press Release, Forum Comment, Blog comments, Articles Writing  etc.)
  • Frequency Post New Articles Content.
  • Content published on the website first
  • Contain Content in video and Image descriptions
  • Publish Useful Content on Your Web Site.
  • Make public Content that is well researched.

2   Write Well and Define Page titles, description and formatting

  • Unique and Informative title tag that will help both search engines (Google, Yahoo, Bing, MSN etc.) and users understand.
  • Meta tag Description and induce the searcher to click your link ( 150 character)
  • Using Heading tags (h1 to h6 tag) also includes bold, underline or italics to emphasize content.
  • Image tag ( Use original images, optimize the size of the images, Use ALT tag to describe the title tag, and Image size must be 8-10kb.

3  Correct URL Structure

  • Website UR – Length should be less than 255 characters and mostly use hyphens (-).
  • Group – Web pages into categories to assist users and search engines.
  • User Sitemap – represents the structure of the website.
  • Breadcrumb –  shows below the home page.

4   Web Page Internal linking

  • It’s Just like link building your own web page.
  • It’s a method to let search engines know familiar with the additional web pages.
  • It’s a method to tell search engines which are your most significant web pages
  • It’s a method to increase visitor time on the website
  • Don’t use particular keywords for internal links.
  • Write interrelated posts’ at the end of each location for internal links.

5   Speed and authorship

  • Google judge website speed but various research declares site speed doesn’t affect google    ranking.
  • Google authorship is still in its early stages but it’s gaining soil quick so you have to generate a Google+ profile and attach the profile with your content.

Matt Cutts says: No More PageRank Updates. This Year the clear choice

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Page RankMatt Cutts said on Twitter yesterday that Google won’t be approaching out a new Google Toolbar Page Rank update this year. Niels Boschasked on Twitter if we should expect an update to Page Rank before 2014. In response to that, Matt Cutts said, “I would be surprised if that happened.” It has now been 8 months since the last Google Toolbar Page Rank update. In fact, the last update was on February 4, 2013 and honestly, I think Page Rank is finally dead – at least the Toolbar Page Rank. I’d be surprised if there was another Toolbar Page Rank update ever. Maybe Google will do one next year and then let it quietly go away evermore.

Over the years, hold up for Page Rank has dropped. Google never offered a Google Toolbar for Chrome or any add-on to show Page Rank values. Google dropped the Google Toolbar for Firefox in June 2011. Internet Explorer is the last browser to still have a Page Rank display offered by Google, but the data that flows into that display hasn’t been updated for over six months. When we asked Google two months ago about when the next update would come, Google had no comment.

Earlier this year, Google said that Page Rank in the toolbar wouldn’t be going away:

Why don’t you turn off the Page Rank feature in the Google Toolbar?:

Update: This afternoon, Matt Cutts posted this timely video on Page Rank:

Why isn’t my site’s PageRank changing?

Source BY:  http://searchengineland.com/googles-matt-cutts-no-more-pagerank-updates-this-year-173676

Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live for people who want more.

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The fifth confirmed release of Google’s “penguin” spam fighting algorithm is live. That makes it Penguin 5 by our calculation. But since this Penguin update is using a little enhanced version of Google’s “Penguin 2″ second-generation technology, Google itself is calling it “Penguin 2.1.” Don’t worry. We’ll explain the numbering nonsense below, as well as what this all means for publishers.

For More Information: http://searchengineland.com/penguin-2-1-and-5-live-173632

Another Google Update on 4th September

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Today, September 4th, and last week, August 21st, there were huge spikes in chatter amongst the SEO and webmasters about the Google search results shifting and changing.

Google Update

In short, many SEOs and webmasters were complaining that their rankings in the Google search results have declined drastically. In addition, many sent me images of their analytics, showing a clear significant drop in traffic from the Google organic source.

I asked Google about both these updates, and for each one, they said they have “nothing to announce.” Meaning, they won’t confirm if there was or was not an update.

We can confirm that the various search results monitoring tools, such as Mozcast, SERPs.com, SERP Metrics and Algoroo all showed volatility on August 21st. Since the September 4th chatter began this morning, we will have to wait for tomorrow to see if the tools show activity for today (the tools are about 24 hours delayed).

Although, there are hundreds of comments on the August 21st post and well over fifty comments on the September 4th post in less than seven hours.

Google does not always confirm updates but we think you should be aware that on August 21st and September 4th, there was enough noise to report to you that Google may have done some sort of algorithmic update.

For more info on the Google updates : http://searchengineland.com/google-may-be-updating-their-algorithm-but-they-wont-confirm-it-171159

Is Page Rank Finally Dead? Google Had No Comment On Next Updation

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Want to know what the PageRank of a website is? The ability to easily do this using the Google Toolbar has gotten harder over the years, with the latest blow being no update in values for the past seven months.

Website PageRank

The Google Toolbar is how non-tech-savvy people can find out how much Google trusts a website, as revealed by its Website PageRank value. That is why Google involved a Website Page Rank display to its Google Toolbar years ago, to help clients know this, as it explains in its help area.

But over the years, support for PageRank has decreased. Search engines never provided a Search engine Plugin for Chrome or any add-on to show Page Rank principles. Search engines decreased the Search engines Plugin for Firefox in June 2011.

Internet Explorer is the last internet browser to still have a PageRank show provided by Search engines, but the information that moves into that show has not been modified for over six months.

When requested when the next upgrade would come, Google had no comment.

Earlier this season, Google said that PageRank in the plugin would not be going away:

Maybe it has not officially, but in exercise, Google’s failing to upgrade the PageRank principles might successfully be eliminating it, all the same.

Importance of Website in Modern Age

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The number of people using the internet has doubled over the last five-six years. From 1.15 billion in 2007 to 2.27 billion currently … this is too phenomenal a jump to ignore! It wouldn’t be presumptuous to say that the domination of internet is so complete, it would be hard for most of us to imagine life without it. From shopping and catching up with friends to read books, looking up information, and tracking global news, what is it that we don’t do on the internet these days?Therefore, it comes as something of a surprise when people, especially those with small businesses, debate the value of having a website. The overwhelming success of the internet and the rapid pace at which it has grown should be reason enough to justify a robust online presence for your company. Apparently not! It seems you need a little more convincing.

Best Website

In the early years of the 21st century, the internet was a privilege that was reserved for a select few. It wasn’t widely available and it certainly wasn’t cheap. Back then, being listed in the Yellow Pages ensured visibility for a business , flyers and pamphlets, banners and billboards were the most common forms of advertising.

Fast forward to present times and you find websites are the backbone of a commercial venture. Yellow Pages have become almost redundant and it is hard to imagine a company going strong simply because they distributed pink flyers throughout their neighborhood. In fact, if you don’t have a website, your efforts at promoting your business will be met with skepticism, and, in some cases, outright dismissal!

You don’t believe us? Fine, consider this example. You meet a prospective client, charm him with your words, paint a rosy picture, and sell your product with all its bells and whistles. Before leaving, you hand him your visiting card, relevant literature, and leave feeling really good about yourself. So far so good!

However, a week or ten days later, your client – in an effort to be thorough – decides to check you out. He reaches for your visiting card or brochure, flips it over this way and that, reads the content, enjoys the illustrations, but can’t seem to find what he’s looking for – a website URL for your company!

Website Design and DevelopmentNow what? You don’t expect him to come over to your office, do you? And, there’s only so much you can glean from a telephone conversation. So, with absolutely no way of checking up on your company, he will chuck your visiting card aside and consider other options. Your lack of foresight cost you a client; in fact, you’ve probably passed him on (with regards) to your competitor!

Do not underestimate the power of a website. It’s a business card, brochure, letterhead, flyer, and billboard … all rolled into one. It’s your virtual piece of real estate online. One click and customers can find out about your management. Another click and they can see your entire range of products, complete with descriptions, prices, and other specifications. In no time your customer will know about the company’s values, policies, where you are located, what your office timings are, any special offers you are running, and the last community event you organized in support of under-privileged children… without once moving from his chair!

If that isn’t reason enough to motivate you, consider the other benefits of having a website. One, it boosts your credibility as a business. Without a website you will be dismissed as a company that doesn’t take itself seriously. Worse, potential clients will view you with suspicion, wondering if you aren’t out to fleece them. According to the Nielsen Advertising Survey (2012), 58% of global consumers stated that a company with a website inspires greater trust than one that doesn’t have one.

Secondly, it’s a great way to build your brand. By overcoming geographical barriers, your website reaches out to people all over the globe. It functions round the clock, rain, shine, hail, or storm – all through the year. You will never have to worry about customers going back empty handed because they happened to arrive after ‘business hours’.

Finally, sharing also becomes a piece of cake. When clients are in a generous mood, all they have to do is share your website URL with friends and family members using social media platforms like Facebook, MySpace, or Twitter. Opinions are exchanged, products recommended and reviews written… all in a matter of seconds. No more turning the house upside down searching for a phone number or scrawling the address of a company in illegible handwriting!

Technology is evolving rapidly and along with it the manner in which people do business. Refusing to adapt to changing times could invite serious penalty, not the least of which could be saying bye-bye to your business ambitions. If that is not your intention, we strongly recommend that you invest in a website … sooner rather than later.

Author Bio:
Alka Verma is a blogger specializing SEO, SMO and web hosting industry. Currently, she is working with Addictive Media, New Delhi, India. She has authored several blogs on web Design, SEO, SMO and hosting and these articles are very popular in the web industry.