Monthly Archives: August 2013

Importance of Website in Modern Age

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The number of people using the internet has doubled over the last five-six years. From 1.15 billion in 2007 to 2.27 billion currently … this is too phenomenal a jump to ignore! It wouldn’t be presumptuous to say that the domination of internet is so complete, it would be hard for most of us to imagine life without it. From shopping and catching up with friends to read books, looking up information, and tracking global news, what is it that we don’t do on the internet these days?Therefore, it comes as something of a surprise when people, especially those with small businesses, debate the value of having a website. The overwhelming success of the internet and the rapid pace at which it has grown should be reason enough to justify a robust online presence for your company. Apparently not! It seems you need a little more convincing.

Best Website

In the early years of the 21st century, the internet was a privilege that was reserved for a select few. It wasn’t widely available and it certainly wasn’t cheap. Back then, being listed in the Yellow Pages ensured visibility for a business , flyers and pamphlets, banners and billboards were the most common forms of advertising.

Fast forward to present times and you find websites are the backbone of a commercial venture. Yellow Pages have become almost redundant and it is hard to imagine a company going strong simply because they distributed pink flyers throughout their neighborhood. In fact, if you don’t have a website, your efforts at promoting your business will be met with skepticism, and, in some cases, outright dismissal!

You don’t believe us? Fine, consider this example. You meet a prospective client, charm him with your words, paint a rosy picture, and sell your product with all its bells and whistles. Before leaving, you hand him your visiting card, relevant literature, and leave feeling really good about yourself. So far so good!

However, a week or ten days later, your client – in an effort to be thorough – decides to check you out. He reaches for your visiting card or brochure, flips it over this way and that, reads the content, enjoys the illustrations, but can’t seem to find what he’s looking for – a website URL for your company!

Website Design and DevelopmentNow what? You don’t expect him to come over to your office, do you? And, there’s only so much you can glean from a telephone conversation. So, with absolutely no way of checking up on your company, he will chuck your visiting card aside and consider other options. Your lack of foresight cost you a client; in fact, you’ve probably passed him on (with regards) to your competitor!

Do not underestimate the power of a website. It’s a business card, brochure, letterhead, flyer, and billboard … all rolled into one. It’s your virtual piece of real estate online. One click and customers can find out about your management. Another click and they can see your entire range of products, complete with descriptions, prices, and other specifications. In no time your customer will know about the company’s values, policies, where you are located, what your office timings are, any special offers you are running, and the last community event you organized in support of under-privileged children… without once moving from his chair!

If that isn’t reason enough to motivate you, consider the other benefits of having a website. One, it boosts your credibility as a business. Without a website you will be dismissed as a company that doesn’t take itself seriously. Worse, potential clients will view you with suspicion, wondering if you aren’t out to fleece them. According to the Nielsen Advertising Survey (2012), 58% of global consumers stated that a company with a website inspires greater trust than one that doesn’t have one.

Secondly, it’s a great way to build your brand. By overcoming geographical barriers, your website reaches out to people all over the globe. It functions round the clock, rain, shine, hail, or storm – all through the year. You will never have to worry about customers going back empty handed because they happened to arrive after ‘business hours’.

Finally, sharing also becomes a piece of cake. When clients are in a generous mood, all they have to do is share your website URL with friends and family members using social media platforms like Facebook, MySpace, or Twitter. Opinions are exchanged, products recommended and reviews written… all in a matter of seconds. No more turning the house upside down searching for a phone number or scrawling the address of a company in illegible handwriting!

Technology is evolving rapidly and along with it the manner in which people do business. Refusing to adapt to changing times could invite serious penalty, not the least of which could be saying bye-bye to your business ambitions. If that is not your intention, we strongly recommend that you invest in a website … sooner rather than later.

Author Bio:
Alka Verma is a blogger specializing SEO, SMO and web hosting industry. Currently, she is working with Addictive Media, New Delhi, India. She has authored several blogs on web Design, SEO, SMO and hosting and these articles are very popular in the web industry.

Latest Definition of SEO

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The way we market, sell and deliver SEO services has undoubtedly changed. Google’s algorithm updates have made content marketing and social media the core of a strong organic search strategy. So while the practice of SEO evolves, the definition of SEO ought to evolve as well.

Other digital marketing tactics such as email marketing, paid search and search retargeting have very clear, undisputed definitions. The definition of SEO, on the other hand, seems to be just as unclear as the practice itself.

What is SEO

Current Definitions of SEO

Even when you Google the phrase, “definition of SEO”, nothing really concrete is returned.

Wikipedia’s official definition is, “the process of affecting the visibility of a website or a web page.”

Search engine optimization is about way more than this.

The Webopedia’s definition is, “a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.”

SEO is more than this too.
Is Web Presence Optimization the Evolution of SEO?

So what is an accurate description of SEO given the changes to the industry?

Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.

Hieracrchy of Web Presence Optimization

What’s Your Definition of SEO?

Here are some new definitions of SEO to consider, and I invite you to comment below with your own.

  1. SEO is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.
  2. SEO is the process of producing optimized content that is discoverable by the target audience as they progress through the buying cycle.
  3. SEO is about a prospect discovering a brand’s content and web presence through search and social, and the owner of that content being able to understand who consumed the content and the impact of the content across the organization.
  4. SEO is the outcome of a content marketing strategy that makes use of highly converting keywords that your target audience is searching for.
  5. SEO is the process of enhancing the visibility of a brand’s web presence in organic search.

SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.

Join the conversation and share your thoughts about the definition of SEO.

 

Inspiration to Keep Going in MLM Business

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How do you keep going in your MLM Business when you experience the walls is ending in? Working with the pressure, disappointment, disappointment is part of the MLM Company. It is likely that you will need to recalibrate some considering to get previous these places. Get your beneficial circulation on! This implies that you have to see previous the small things and get your eyes on the award. The industry is for the challenging skinned, not for those looking for wide wealth easily.

MLM Software Company

You can remain inspired in your MLM Business. Focus on your objectives, make them to have significance and your times will be efficient. Take action with your knowledge; convert them into useful abilities for your company. Pay attention to the lessons again; get over the challenges with tolerance. Keep trying your thoughts and if you experience disappointed. Keep trying and going back to guides, you might discover your problem in a video clip or an information that taking walks you through. Some people experience from techno fear or other problems that are harming their company.

If you want a serious earnings, reputation and regard, you will have to get over your complications and become a remedy that programs beneficial energy in activity. Your feelings will impact everything that you do. If you awaken in a nasty feeling, do not anticipate obvious air until you raise the veil of grays from your eyes. You have to understand to encourage yourself, treat the brain with beneficial energy and carry out your information into abilities. Your information is only as efficient as much as you use it as abilities. If you know a lot about public networking, take your information and make it an expertise. You can experience they get rid of of the information to expertise modification easily.

Do what keeps you inspired. You will discover that your durability for the company will improve. Your Multi Level Marketing Company will strengthen in the journey and your pizza will have the breeze beneath them. A beneficial thoughts is one that is challenging to tremble. So concentrate on what motivates you and use it as you work throughout the day. This implies, spending some time to reflect or pay attention to jazz music and you will discover the inner serenity. Analysis of new information about a subject that is unpleasant you and you can convert it into an expertise. You are valuable; you have to identify your value before anyone else does.

How to recover with bad backlinks: Just Do a Disavow – Matt Cutts

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In the post-Penguin globe, website owners has become extremely conscious of the risks of low-quality hyperlinks directing to their website. Many fear such hyperlinks, such as those from an adult website, could damage their Search engines visitors and positions – even if they had nothing to do with acquiring them.

So if website owners are following the appropriate actions on bad inbound links, can those hyperlinks – especially if they were produced by opponent – still damage your website? That is the query in the newest Search engines Website owner Help video:

Lately I discovered two adult websites connecting to my website. I disavow those hyperlinks and had written for administrators asking them to eliminate those hyperlinks but… what can I do if someone, (my competition), is trying to damage me with bad backlinks?

Google’s Recognized Professional He Cutts said that is accurately what a webmaster should do in the scenario. Try to get in touch with the website to take care of it to get the hyperlinks eliminated. If that does not perform, then publish the hyperlinks for Search engines to disavow.

Cutts said that if the hyperlinks are on websites you do not want to be associated with at all, to go and disavow the website from the sector stage (e.g., example.com) rather than that the actual web page the weblink seems to be on (e.g., example.com/directory/directory/spamlinkpage.html)

Once you have finished these actions, Cutts said you should no more have to fear about those hyperlinks damaging your website.