Category Archives: SEO

Another Google Update on 4th September

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Today, September 4th, and last week, August 21st, there were huge spikes in chatter amongst the SEO and webmasters about the Google search results shifting and changing.

Google Update

In short, many SEOs and webmasters were complaining that their rankings in the Google search results have declined drastically. In addition, many sent me images of their analytics, showing a clear significant drop in traffic from the Google organic source.

I asked Google about both these updates, and for each one, they said they have “nothing to announce.” Meaning, they won’t confirm if there was or was not an update.

We can confirm that the various search results monitoring tools, such as Mozcast, SERPs.com, SERP Metrics and Algoroo all showed volatility on August 21st. Since the September 4th chatter began this morning, we will have to wait for tomorrow to see if the tools show activity for today (the tools are about 24 hours delayed).

Although, there are hundreds of comments on the August 21st post and well over fifty comments on the September 4th post in less than seven hours.

Google does not always confirm updates but we think you should be aware that on August 21st and September 4th, there was enough noise to report to you that Google may have done some sort of algorithmic update.

For more info on the Google updates : http://searchengineland.com/google-may-be-updating-their-algorithm-but-they-wont-confirm-it-171159

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Is Page Rank Finally Dead? Google Had No Comment On Next Updation

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Want to know what the PageRank of a website is? The ability to easily do this using the Google Toolbar has gotten harder over the years, with the latest blow being no update in values for the past seven months.

Website PageRank

The Google Toolbar is how non-tech-savvy people can find out how much Google trusts a website, as revealed by its Website PageRank value. That is why Google involved a Website Page Rank display to its Google Toolbar years ago, to help clients know this, as it explains in its help area.

But over the years, support for PageRank has decreased. Search engines never provided a Search engine Plugin for Chrome or any add-on to show Page Rank principles. Search engines decreased the Search engines Plugin for Firefox in June 2011.

Internet Explorer is the last internet browser to still have a PageRank show provided by Search engines, but the information that moves into that show has not been modified for over six months.

When requested when the next upgrade would come, Google had no comment.

Earlier this season, Google said that PageRank in the plugin would not be going away:

Maybe it has not officially, but in exercise, Google’s failing to upgrade the PageRank principles might successfully be eliminating it, all the same.

Latest Definition of SEO

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The way we market, sell and deliver SEO services has undoubtedly changed. Google’s algorithm updates have made content marketing and social media the core of a strong organic search strategy. So while the practice of SEO evolves, the definition of SEO ought to evolve as well.

Other digital marketing tactics such as email marketing, paid search and search retargeting have very clear, undisputed definitions. The definition of SEO, on the other hand, seems to be just as unclear as the practice itself.

What is SEO

Current Definitions of SEO

Even when you Google the phrase, “definition of SEO”, nothing really concrete is returned.

Wikipedia’s official definition is, “the process of affecting the visibility of a website or a web page.”

Search engine optimization is about way more than this.

The Webopedia’s definition is, “a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.”

SEO is more than this too.
Is Web Presence Optimization the Evolution of SEO?

So what is an accurate description of SEO given the changes to the industry?

Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.

Hieracrchy of Web Presence Optimization

What’s Your Definition of SEO?

Here are some new definitions of SEO to consider, and I invite you to comment below with your own.

  1. SEO is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.
  2. SEO is the process of producing optimized content that is discoverable by the target audience as they progress through the buying cycle.
  3. SEO is about a prospect discovering a brand’s content and web presence through search and social, and the owner of that content being able to understand who consumed the content and the impact of the content across the organization.
  4. SEO is the outcome of a content marketing strategy that makes use of highly converting keywords that your target audience is searching for.
  5. SEO is the process of enhancing the visibility of a brand’s web presence in organic search.

SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.

Join the conversation and share your thoughts about the definition of SEO.

 

How to recover with bad backlinks: Just Do a Disavow – Matt Cutts

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In the post-Penguin globe, website owners has become extremely conscious of the risks of low-quality hyperlinks directing to their website. Many fear such hyperlinks, such as those from an adult website, could damage their Search engines visitors and positions – even if they had nothing to do with acquiring them.

So if website owners are following the appropriate actions on bad inbound links, can those hyperlinks – especially if they were produced by opponent – still damage your website? That is the query in the newest Search engines Website owner Help video:

Lately I discovered two adult websites connecting to my website. I disavow those hyperlinks and had written for administrators asking them to eliminate those hyperlinks but… what can I do if someone, (my competition), is trying to damage me with bad backlinks?

Google’s Recognized Professional He Cutts said that is accurately what a webmaster should do in the scenario. Try to get in touch with the website to take care of it to get the hyperlinks eliminated. If that does not perform, then publish the hyperlinks for Search engines to disavow.

Cutts said that if the hyperlinks are on websites you do not want to be associated with at all, to go and disavow the website from the sector stage (e.g., example.com) rather than that the actual web page the weblink seems to be on (e.g., example.com/directory/directory/spamlinkpage.html)

Once you have finished these actions, Cutts said you should no more have to fear about those hyperlinks damaging your website.

Google Confirms Panda Update Is Rolling Out: This One Is More “Finely Targeted”

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Today, I observed a possible Panda upgrade was moving out, one that seemed to be “softer” in characteristics than the past up-dates, where many website owners who were initially hit by the criteria are now declaring restoration.

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Google has verified a Panda upgrade has created and this particular upgrade is “more perfectly focused.”

As you may keep in mind, Search engines informed us new Panda methods are being forced out per month over a ten day interval. Google’s He Cutts did suggest there was a bit of a wait in forcing out their per month Panda renew because they desired to launch alerts that would ease the criteria a bit.

Google verified with us that a Panda upgrade is being launched and said:

In the last few times we’ve been forcing out a new Panda upgrade that features new alerts so it can be more perfectly focused.

This is despite Search engines informing us they are unlikely to validate upcoming Panda up-dates.

There does seem to be a extensive variety of SEOs and website owners declaring recoveries here. I certainly wish you have retrieved.

We are not exactly sure what variety of Panda up-dates were up to, if I had name this one, I’d brand it edition 26.

Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)

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Panda Update 26, July 18, 2013 (confirmed)

Matt Cutts: Rankings Won’t Drop If Site Goes Down For Short Period Of Time

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Back when Googlebot used to crawl your site once a month and rank your site accordingly during the monthly Google Dance, the sheer terror webmasters used to have that their website might be down when Googlebot came to crawl was quite common.

Fortunately, times the changed and Googlebot is regularly accessing websites on a very regular basis. However, one of the notifications in Google’s Webmaster Tools is a notice if a website is down when Google crawls.

A new Google Webmaster help video brings up the subject of what exactly happens when Googlebot can’t access the site and how that might affect Google search rankings.

According to Google’s Distinguished Engineer Matt Cutts if your website is down just for a day, such as your host being down or a server transfer, there shouldn’t be any negative impact to your search rankings. However, if the downtime is extended, such as for two weeks, it could have impact on your search rankings because Google doesn’t necessarily want to send the user to a website that they know has been down, because it provides the user with a poor user experience.

Google does make allowances for websites that are sporadically having downtime, so Googlebot will visit again 24 hours later so and see if the site is accessible.

Cutts did mention that if you think the problem isn’t with your website, go and visit the Google Webmaster help forums and see if there’s some similar posts from people having the same issue. He brought up a recent instance where Googlebot actually was having a problem on its end fetching pages when it came to accessing websites, and well many others got the notice that their website was down, a quick look at the forums showed that several people were having the exact same issue and so the problem was on Googlebot’s end.

Google does include this on Webmaster Tools notices to simply give webmasters a heads-up that there could be a problem with their websites, so it gives webmasters and alert to investigate what the problem could be. But if it is just for a short period of time and the issue resolves itself quickly, such as with a hosting company short downtime, there is no need for concern about it affecting your Google search rankings.

By Source : – http://searchenginewatch.com/article/2281151/Matt-Cutts-Short-Website-Downtime-Wont-Hurt-Your-Search-Rankings