Tag Archives: Google

Another Google Update on 4th September

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Today, September 4th, and last week, August 21st, there were huge spikes in chatter amongst the SEO and webmasters about the Google search results shifting and changing.

Google Update

In short, many SEOs and webmasters were complaining that their rankings in the Google search results have declined drastically. In addition, many sent me images of their analytics, showing a clear significant drop in traffic from the Google organic source.

I asked Google about both these updates, and for each one, they said they have “nothing to announce.” Meaning, they won’t confirm if there was or was not an update.

We can confirm that the various search results monitoring tools, such as Mozcast, SERPs.com, SERP Metrics and Algoroo all showed volatility on August 21st. Since the September 4th chatter began this morning, we will have to wait for tomorrow to see if the tools show activity for today (the tools are about 24 hours delayed).

Although, there are hundreds of comments on the August 21st post and well over fifty comments on the September 4th post in less than seven hours.

Google does not always confirm updates but we think you should be aware that on August 21st and September 4th, there was enough noise to report to you that Google may have done some sort of algorithmic update.

For more info on the Google updates : http://searchengineland.com/google-may-be-updating-their-algorithm-but-they-wont-confirm-it-171159

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Latest Definition of SEO

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The way we market, sell and deliver SEO services has undoubtedly changed. Google’s algorithm updates have made content marketing and social media the core of a strong organic search strategy. So while the practice of SEO evolves, the definition of SEO ought to evolve as well.

Other digital marketing tactics such as email marketing, paid search and search retargeting have very clear, undisputed definitions. The definition of SEO, on the other hand, seems to be just as unclear as the practice itself.

What is SEO

Current Definitions of SEO

Even when you Google the phrase, “definition of SEO”, nothing really concrete is returned.

Wikipedia’s official definition is, “the process of affecting the visibility of a website or a web page.”

Search engine optimization is about way more than this.

The Webopedia’s definition is, “a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.”

SEO is more than this too.
Is Web Presence Optimization the Evolution of SEO?

So what is an accurate description of SEO given the changes to the industry?

Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.

Hieracrchy of Web Presence Optimization

What’s Your Definition of SEO?

Here are some new definitions of SEO to consider, and I invite you to comment below with your own.

  1. SEO is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.
  2. SEO is the process of producing optimized content that is discoverable by the target audience as they progress through the buying cycle.
  3. SEO is about a prospect discovering a brand’s content and web presence through search and social, and the owner of that content being able to understand who consumed the content and the impact of the content across the organization.
  4. SEO is the outcome of a content marketing strategy that makes use of highly converting keywords that your target audience is searching for.
  5. SEO is the process of enhancing the visibility of a brand’s web presence in organic search.

SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.

Join the conversation and share your thoughts about the definition of SEO.